Growing issues of litter on the roadsides of the South West have prompted a scheme to install bins and signage across a number of laybys in the region including one near Frome.

Local authorities are being swamped by sackfuls of litter left in laybys across the South West.

And following the installation of layby signage along the A30 and A38 in Devon and Cornwall, Highways England is now teaming up with local councils to tackle litter issues around the roadsides of Wiltshire, Somerset and Gloucestershire.

Litter on the majority of A roads is the responsibility of local authorities to clear, but in order that litter can be collected safely, Highways England often teams up with councils to co-ordinate any necessary closures.

Councils in the South West have identified the worst affected laybys in their area, and this Sunday, Highways England will be starting work to install bins and 'keep it tidy' signs in 14 laybys along the A40, A36, A4 and A303.

The company, responsible for the country's major A roads and motorways, is working with Wiltshire, Bath & North East Somerset, South Gloucestershire, Tewkesbury Borough, Gloucester City and Forest of Dean Councils to drive home the 'Keep Britain Tidy' message.

The £80,000 scheme is not only targeted at reducing the amount of roadside litter, and improving the lives of both communities and motorists, but it also aims to provide a saving to local authorities in terms of time and money spent on clearing rubbish from the roadsides.

Chris Regan, South West Head of Service Delivery for Highways England, said: "Littering is a social problem across the country and our priority, working closely with our partners, is to keep our roads safe and well maintained for drivers and neighbouring communities. Roadside litter is not just unsightly but it's a threat to wildlife and the environment and it can also be a safety hazard for drivers, can block drains and picking it up puts roadworkers at risk.

"Litter collections are the responsibility of local authorities, but we're delighted to be working in partnership with our councils and hopefully the layby work will not only help to get the message across but also reduce the work and risk for the councils' workers.

Initial vegetation clearance work will start on three laybys near Bath on Sunday, and the full list of litter hotspot laybys receiving attention over the coming weeks include :

A303: Longbarrow eastbound; Berwick St James westbound and eastbound

A36: Berkley northbound; Crockerton northbound and southbound; Cley Hill southbound

A40: Highnam westbound; Birdwood eastbound, Longford southbound; Churcham westbound

A46: Bath northbound and southbound

A4: Bath westbound

Around 200,000 bags of litter are collected from Highways England's motorways every year, figures have shown, and the company will once again be taking part in Keep Britain Tidy's Great British Spring Clean, from 20 March to 13 April.

Mr Regan added: "We're hoping this layby work will make a difference, for both communities and our local authority partners. And our advice to drivers is clear: please use the bins, heed the signage, and don't drop litter. Keep a bag in your car to store litter until you can dispose of it responsibly."