McDonalds has given an update on trading - and announced it hopes local branches will cut prices in response to the cut in VAT.

The prices will be coming down across all the branches, including the one in Frome.

In announcing the changes the CEO of McDonalds said they have had an 'unprecendented' four months.

Chief Executive Officer, Paul Pomroy was responding to the news that the Chancellor has imposed a 15% VAT reduction which has effected selected items from our sector.

He told customers: "You may not know that in the UK, the vast majority of our 1,350 restaurants are owned and operated by individual business men and women. Our franchisees own and operate an average of six restaurants each and serve as active members in your local communities. Together with those franchisees and the 80,000 employees who have returned to work already, we have worked hard to return to serving your favourites in towns and cities across the country over the last four weeks."

" Last week's package of business support from the Chancellor was a vital boost for our sector. I am very grateful for the support from our franchisees, who balance the needs of their local businesses with that principle of returning their employees back to work and customer support; many of them have faced challenges while we were closed, and are working hard to recover their businesses."

He went on to announce the price cuts:

"Following the Chancellor's VAT reduction, we have recommended to our franchisees* a price reduction on meal bundles and McDonald's classics, like the Big Mac, Quarter Pounder with Cheese and six Chicken McNuggets. While prices may vary slightly in certain locations, the recommendation includes a 40p reduction on Extra Value Meals menu and 30p for every Happy Meal."

"Additionally, with breakfast now available across the UK, we have recommended a 50p reduction on breakfast meals and up to 30p off the price of single McMuffins. These new lower prices will be available from 5am Wednesday, 15 July for meals purchased through the Drive Thru or in our restaurants for takeaway or dine-in (when we reopen). "

He also announced a cut in the price of coffees: black or white coffee will be 99 pence from tomorrow (July 15) and latte and cappuccino for £1.49.