It is a new social media game - and it is taking - well Instagram by storm.

People are posting photos of locations , and in particularly coffee cups, from Frome and asking followers to guess where they were snapped.

The most recently is a coffee cup from Projects coffee shop in Frome.

Slightly tongue in cheek, the image is captioned: " Shoreditch eat (and drink) your heart out, Frome is starting to compete with your heyday… which for London's hipster East End, is over."

Although the game and the references to a growing Hipster culture is no more than a joke, there is a serious side to the Londonification of Frome, with rents, house prices and even yes a humble cup of coffee, being at a metropolitan level.

One social media post this week said that real estate companies in Frome, already advertising that they can get landlords higher rents, are now asking for people to gazump to win properties.

In the message it says they were contacted by an agent asking a date you can take the property from, for how long you would like to rent for and asking price or over if you wish. It was already at £850 for a two bed.

What about holiday lets?

Meantime the question of second homes in Frome - especially Airbnb properties (which last time Frome Nub News checked was over 60) has also raised questions about the costs of living in the town. The problem, faced by much of Somerset, has come up in parliament. Tim Farron MP, who led his party between 2015 and 2017, criticised the government's record on second homes during a debate on housing held at Westminster Hall on Thursday (January 6). He has called for a firmer approach regarding holiday lets and second homes, arguing that existing residents had been "ejected from the places where they were raised". The government said it was important to balance the economic benefits of second homes against the challenges they presented to their communities. Mr Farron described the rise of Airbnb and similar companies as the "Lakeland Clearances" – a reference to the Highland Clearances in the 18th and 19th centuries, where the UK government evicted a significant number of tenants in the Scottish Highlands and Islands. He said: "The ease with which people can turn a home into a holiday let is part of the problem. The consequences are phenomenal. The people I am speaking about are real human beings; I could pick dozens and dozens more to talk about. "What it means for them is that they have to leave the area. This is no less than a Lakeland clearance: whole communities ejected from the places where they were raised, where they had chosen to raise their families, or where they had set down roots to live, work and contribute to our economy." Mr Farron (who represents the Westmorland and Lonsdale constituency in Cumbria) said second homes had the effect of driving out existing residents who could no longer afford to stay, branding the situation 2morally abhorrent and economically stupid".