This year, the naughty little Frome elf is leaving the shelf and getting out and about visiting the shops of Frome in the run up to Christmas. You'll be able to spot him getting up to mischief in a different shop window every day from the 1st of December, right up until the 24th, when he'll be off to help Father Christmas.

Why not join in the "Elfie Challenge" and take a selfie with him when you spot him in a window. Post your pics onto social media using the hashtag #FromeElfieChallenge so we can see who has spotted him!

Which shops will he visit? If you're having trouble locating him, clues will be revealed daily on Frome Town Council's Instagram page HERE: the FTC site

make sure you follow us to see where our naughty little elf ends up!

Once you've taken your Elfie, why not take a moment to browse in our wonderful independent shops and get your Christmas gift buying wrapped up.

#ShopLocal #ShopFrome #ShopSafe