Local Frome brewer keeping up with demand and even expanding
By Susie Watkins 8th Apr 2020
The Frome Brewing Company on Marshall Way is keeping the business going, the yeast active* and is even been able to increase the number of staff it has employed.
The company has pivoted from supplying pubs to consumers via an online shop in double quick time.
Yesterday (April 7) the company was able to brew up and keep the yeast alive, and it has employed a new driver, Ollie, to help with deliveries as his home maintenance company has been put on hold. With the sales pitch "If you can't go to the pub…the pub will come to you" they started a new doorstep beer delivery service. The company saw its fortunes tunes with the coronavirus lockdown, but rose to the new challenges. They said: " Many business have turned away from mass-production and returned to a more local and individual service. Frome Brewing Company is a great example of this. " Historically, the Frome-based brewery owned by long-term Frome resident Rik Lyall, has supplied local pubs, markets and outside events. Rik told Nub News: "After the pubs were ordered to close on 20th March I was faced with two stark choices: either 'furlough' my employees, or transform my business to fit the current climate. While I can claim for some business relief from the Government, that money won't come through until the end of April and I need to keep the cash flowing so I can pay my staff.- The boss explained to Nub News : We were able to brew yesterday so we could keep our 'house yeast' alive. We use or 'pitch' it from one brew to the next. It gives our beers their characteristic flavours.
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