Frome has now been rechristened Somerset's Most Exciting Town - by the leading publisher National Geographic no less.

It kicks off urging readers to follow the creative crumb trail across the South West, which will lead "You to Frome (rhymes with 'room'), a progressive market town packed with independent shops, start-ups and small galleries."

Never shy of some flattery the article writes that Catherine Hill is Frome's beating heart, where you can stock up on life's beautiful things.

You can read the article, published on June 30 by clicking HERE :

the National Geographic Magazine site

And if you were wondering where it tips travellers to eat, it singles out the Rye Bakery as somewhere to visit describing it as: " A doughy revelation set inside an enormous former chapel, for a flaky almond croissant or tangy sourdough sandwich; weekend pizza nights feature seasonal toppings like pumpkin and Westcombe sobrasada sausage. "

We at Nub News don't even know what that is !